We bring you closer to your customers by connecting with them directly and providing exactly what they need. We help you build end-to-end loyalty strategies and program management, and design personalised customer journeys that keep your customers coming back for more.
Develop the overall design and the core value proposition.
Outline the requirements to build, implement & execute the overall design.
Develop implementation plans including value proposition design, marketing plans, measurement plans and training plans.
Conduct data audit of existing customer data to baseline and seek improvement.
Create customer segments & personas to develop a loyalty strategy.
Gain insights to differentiate products and services to meet customer needs.
Identify industry trends, searching for opportunities and threats.
Assess your current initiatives, compare to competitors and best practices.
Identify key “white space” opportunities for your engagement strategy.
Baseline performance and build a working financial model to support the program.
Benchmark and model across various scenarios for risk/return projections.
Create a comprehensive business case including projected returns, capital and expense requirements.
Assess the organisation in place to determine if you are positioned for success.
Consider challenges specific to you in your industry.
Identify IT capabilities needed for successful loyalty implementation.
Loyalty & CRM Strategic Consulting
Marketing Data
Program implementation & managed marketing solutions
Analytic, Insight, Modeling & Reporting
Loyalty and Marketing Technology implementation & management
Customer strategy and personalized experience design, journey implementation & management
